New cross border cooperation between Montenegro & Croatia
Development of ICT for Outdoor Destinations
The European Union has awarded UNDP in February 2013 a new grant of over EUR 276,000 for strengthening cross-border tourism cooperation between Montenegro and Croatia. The project will stimulate local economy in the cross-border area through bringing together private and public sector in the field of tourism and leveraging new technologies to design user-centric tourism services.
Due to unfavorable economic conditions in the border region of Croatia and Montenegro, there has been limited investment in the past to promote the exceptional natural and cultural values of this area. On both sides of the border, there is a need to develop human resources and provide locally based trainings in the provision of tourism related services. The region also lacks a consistent marketing approach and brand identity, and has underdeveloped distribution and communication channels that could be strengthened by improving usage of new information and communication technologies.
In response to this situation, the project will improve technical capacities for the development of outdoor tourism and promote cross border actions that will further create an enabling environment for the design of joint products in the area, improving at the same time safety standards for outdoor tourism. The project will be implemented in the Herceg Novi, Kotor, Tivat, Budva, Bar, Ulcinj municipalities of Montenegro and in the Dubrovnik-Neretva county of Croatia.
Milica Begovic Radojevic, Economy and Environment Team Leader, UNDP in Montenegro: firstname.lastname@example.org
Viktor Subotic, Project Manager, UNDP in Montenegro: email@example.com
Danijel Kovac, Project Manager, Croatian Mountain Rescue Service: firstname.lastname@example.org